Nowwa咖啡的空間系統(tǒng)設計

項目名稱：挪瓦咖啡店鋪形象空間系統(tǒng)設計

設計周期：2023年1月-2023年4月

完成時間：2023年6月

主持設計：梁寧森，吳岫微

設計管理：楊振鈺

設計團隊：梁秋紅，吳心鴻

業(yè)主：NOWWA

網(wǎng)站：www.moc-office.com

主材：瓷磚，阡陌板，肌理涂料，木絲吸音板，烤漆金屬板，超白玻，木飾面板

攝影：張紅旗

【概述】

Overview

本案的設計旨在為NOWWA咖啡品牌提供一個在不同店態(tài)下具有識別性的空間系統(tǒng)。MOC以基礎的cube形態(tài)，演變出具有識別度的空間模塊，為顧客帶來富有趣味性和多功能性的體驗。在與不同環(huán)境融合的同時，強化與街區(qū)的聯(lián)系，空間系統(tǒng)設計為顧客創(chuàng)造一個提供愉悅“停頓”的場所。

The design of this project aims to create a distinctive spatial identity for NOWWA across different settings. Drawing inspiration from the fundamental cube form, MOC evolves into recognizable spatial modules, offering customers an experience that is both playful and multifunctional. While seamlessly integrating with diverse environments, the design also emphasizes strengthening connections with the local community, intending to provide customers with a delightful "pause" in their daily lives.

【店態(tài)兼容性規(guī)劃】

Store-State Compatibility Planning

空間形象系統(tǒng)的規(guī)劃，MOC思考的重點是空間模塊的設置能夠兼顧不同的店態(tài)。nowwa的店態(tài)不僅覆蓋了商場，也包含社區(qū)店和辦公大堂等多種類型。
In planning the spatial identity, MOC's primary consideration is configuring spatial modules to accommodate different store states. NOWWA's store states not only encompass malls but also include community stores and office lobbies, among other diverse types.

▲室內概覽，Overview

不同的店態(tài)面對著不同需求的人群，因此在符合品牌性和空間識別性的基礎上，我們還需要針對人群的需求細化匹配不同店態(tài)的細節(jié)。

Different store states cater to varied demographics, so, in addition to adhering to brand identity and spatial recognition, we also need to refine details to match the specific needs of different customer groups.

【空間元素的多樣化運用】

Diverse Application of Spatial Elements

MOC選擇了一個基礎的cube形態(tài)作為空間基礎元素，空間系統(tǒng)設計通過不同的組合形式演變?yōu)檫M門造型、吧臺吊楣、墻面陳列架、活動家具等……充分的滿足了不同應用場景的需求。

MOC has opted for a foundational cube form as the spatial base element, evolving through different combinations into entrance structures, bar counter canopies, wall display racks, and movable furniture, among others. This comprehensive approach satisfies the requirements of various application scenarios.