▼護(hù)膚品展示區(qū)，The display area ©  王尚

Prologue: Seeking the Visual Emblem of Future Space-Time

From the prologue, the exhibition hall captivates visitors with a futuristic ambiance created by a massive display screen and linear lighting strips in white and purple hues, ushering them into an interstellar journey. At the embarkation stage, a corporate culture display wall sets the thematic tone. As the electric doors open, an astronaut figure guides visitors into the Future Laboratory Inspiration Capsule. The exhibition hall is divided into seven distinct zones: the Makeup Area, the Historical Product Display Area, the New Product Showcase Area, the Premium Product Display Area, the Skincare Area, the Makeup Trial Area, and the Special Exhibition Area.

啟程：未來(lái)靈感艙展廳之旅

蘇州安特的企業(yè)文化展示墻預(yù)示了未來(lái)時(shí)空之旅的主題，電動(dòng)的透明艙門緩緩向兩側(cè)展開(kāi)，期間伴隨著機(jī)械運(yùn)作的聲音，提醒著人們未來(lái)時(shí)空之旅已經(jīng)開(kāi)啟。開(kāi)啟艙門映入眼簾的便是兩位宇航員在向你招手，似乎你已經(jīng)成為他們的同伴之一，將要駕駛未來(lái)靈感艙遨游在浩瀚而又神秘的宇宙當(dāng)中。

材料運(yùn)用

在燈光營(yíng)造方面，巨大顯示屏展示廣袤宇宙，配合白紫相間的線性燈帶，像跳動(dòng)的星系，瞬間將人帶入未來(lái)時(shí)空；“太空艙體驗(yàn)區(qū)” 的環(huán)形燈帶搭配銀灰色金屬材料，LED燈如璀璨星河，增添夢(mèng)幻感?？臻g構(gòu)建上，化妝實(shí)驗(yàn)艙的弧形設(shè)計(jì)搭配網(wǎng)格拉膜天花，模擬太空艙環(huán)境；實(shí)驗(yàn)艙的觀察窗，透出的真實(shí)世界與宇宙奇觀形成對(duì)比，增加空間層次，以往商品陳列區(qū)的傳送帶元素模擬物資運(yùn)輸，兼具功能與科技感。

▼化妝品實(shí)驗(yàn)艙，cosmetic experiment casule ©王尚

▼倉(cāng)內(nèi)視角，Warehouse perspective©王尚

Departure: A Journey Through the Future Inspiration Pod Exhibition Hall

The corporate culture display wall of Suzhou Ante foreshadows the theme of future time and space travel. The electric transparent cabin door slowly unfolds to both sides, accompanied by the sound of mechanical operation, reminding people that the future time and space travel has already begun. Opening the hatch, you are greeted by two astronauts waving at you, as if you have become one of their companions, about to pilot the Future Inspiration Module and explore the vast and mysterious universe.

Material Application

In terms of lighting design, a massive display screen showcases the vast universe, complemented by linear lighting strips in white and purple that resemble pulsating galaxies, instantly transporting visitors into a futuristic realm. In the "Space Capsule Experience Zone," circular lighting strips paired with silver-gray metallic materials create a dreamlike atmosphere, with LED lights evoking a dazzling starry river.

For spatial construction, the makeup laboratory capsule features a curved design combined with a grid-membrane ceiling, simulating a space capsule environment. The observation windows of the laboratory capsule offer a contrast between the real world and cosmic wonders, adding depth and layers to the space. In the historical product display area, conveyor belt elements mimic the transportation of supplies, blending functionality with a sense of technological innovation.

顏色搭配

整體以白、紫、銀灰為主色調(diào)。白色與紫色組合，用于線性燈帶，帶來(lái)神秘、奇幻的未來(lái)感，契合宇宙探索主題。銀灰色作為“太空艙體驗(yàn)區(qū)” 金屬材料的主色，折射冷冽光芒，營(yíng)造出科技感和冷峻的太空氛圍，與燈帶的紫色、白色相互映襯，共同構(gòu)建出充滿科幻魅力的展示空間，讓參觀者充分感受未來(lái)與宇宙元素交織的獨(dú)特魅力。

▼試妝區(qū)，makeup trial area ©王尚

Color Palette

The overall color scheme is dominated by white, purple, and silver-gray. The combination of white and purple is used for the linear lighting strips, evoking a mysterious and fantastical futuristic vibe that aligns with the theme of cosmic exploration. Silver-gray serves as the primary color for the metallic materials in the "Space Capsule Experience Zone," reflecting a cool, sleek glow that enhances the sense of technology and the austere ambiance of space. This color interacts harmoniously with the purple and white of the lighting strips, collectively constructing a sci-fi-inspired exhibition space. Together, these elements immerse visitors in the unique charm of a world where futuristic and cosmic elements intertwine.

探索：高度自動(dòng)化生產(chǎn)車間

傳送帶元素的應(yīng)用模擬飛船著陸后的物資采集和運(yùn)輸工作，引導(dǎo)探險(xiǎn)者環(huán)繞前行，超時(shí)空傳送帶運(yùn)輸著來(lái)自宇宙各地安特的彩妝和個(gè)人護(hù)理產(chǎn)品，智能化傳送帶展臺(tái)體現(xiàn)了安特產(chǎn)品規(guī)劃、配方開(kāi)發(fā)、包裝設(shè)計(jì)、理化測(cè)試、灌裝、包裝、物流一體化服務(wù)理念，精準(zhǔn)靈敏的機(jī)械操作透露出安特化妝品嚴(yán)格遵守國(guó)際標(biāo)準(zhǔn)的化妝品生產(chǎn)線，生產(chǎn)線由內(nèi)向外、由強(qiáng)到弱不斷輸出能量的中轉(zhuǎn)站引導(dǎo)旅客們來(lái)到這里進(jìn)行“妝備”補(bǔ)給，旅客可以收集傳送帶上不同配色的物資，在此見(jiàn)證時(shí)空感官的物資的補(bǔ)給。

▼以往商品展示區(qū)域及超時(shí)空傳送帶，The display area and the hyperspace conveyor belt ©  王尚

In the historical product display area, conveyor belt elements are used to simulate the collection and transportation of materials, reflecting Ante's integrated service philosophy and showcasing production lines that strictly adhere to international standards. In the experiential segment, the circular lighting strips and silver-gray metallic materials in the "Space Capsule Experience Zone" create a dreamlike atmosphere, offering personalized one-on-one services. Through the contrast between illusion and reality, the exhibition hall provides visitors with a unique experience, allowing them to feel Ante's dedication to the pursuit of beauty and technological innovation.

安特未來(lái)靈感艙化妝品展廳以創(chuàng)新的設(shè)計(jì)理念，融合科技與美學(xué)，打造出沉浸式的未來(lái)風(fēng)格體驗(yàn)空間。從宇宙主題的場(chǎng)景營(yíng)造到產(chǎn)品展示，再到服務(wù)體驗(yàn)，各個(gè)環(huán)節(jié)緊密相連，全方位展示了安特化妝品的研發(fā)成果、生產(chǎn)實(shí)力以及對(duì)美的獨(dú)特理解。它不僅是一個(gè)展示產(chǎn)品的平臺(tái)，更傳遞了安特不斷探索未來(lái)、追求卓越的品牌精神，為參觀者帶來(lái)一場(chǎng)視覺(jué)與感官的盛宴，在化妝品展示空間設(shè)計(jì)領(lǐng)域樹立了獨(dú)特的標(biāo)桿，對(duì)行業(yè)內(nèi)其他展廳設(shè)計(jì)具有重要的借鑒意義。

The Ant Future Inspiration Capsule Cosmetics Exhibition Hall, with its innovative design philosophy, seamlessly integrates technology and aesthetics to create an immersive futuristic experience space. From the cosmic-themed environment to product displays and service interactions, every element is intricately connected, comprehensively showcasing Ant Cosmetics' research and development achievements, production capabilities, and unique understanding of beauty. It is not merely a platform for product exhibition but also conveys Ant's brand spirit of continuously exploring the future and pursuing excellence. Offering visitors a visual and sensory feast, it sets a distinctive benchmark in the field of cosmetics exhibition space design, providing significant inspiration and reference for other exhibition designs within the industry.

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